Stage | Conversion Rate (Approx.) |
---|---|
Website Visitor → Lead | 0.5–2% |
Lead → MQL | 10–20% |
MQL → SQL | 20–40% |
SQL → Opportunity | 20–40% |
Opportunity → Closed-Won | 10–25% |
Assumptions | Input Your Metrics Below |
---|---|
Investment Amount | $ |
Expected Number Of Prospects | |
Prospects → Leads | % |
Lead → MQL | % |
MQL → SQL | % |
SQL → Opportunity/Sales Meeting | % |
Opportunity/Sales Meeting → Closed-Won | % |
Metric | Value | Implied Cost/Unit |
---|---|---|
Investment Amount | $0 | |
Number of Prospects | $0 | $0 |
Assumed Conversion Rate to Leads | 0% | |
Implied Number of Leads | 0 | $0 |
Assumed Conversion Rate to MQL | 0% | |
Implied Number of MQLs | 0 | $0 |
Assumed Conversion Rate MQL to SQL | 0% | |
Implied Number of SQLs | 0 | $0 |
Assumed Conversion Rate SQL to Sales Meeting | 0% | |
Implied Number of Sales Meetings/Opportunities | 0 | $0 |
Assumed Conversion Rate Sales Meetings to Customers | 0% | |
Implied Number of Customers | 0 | $0 |