StageConversion Rate (Approx.)
Website Visitor → Lead0.5–2%
Lead → MQL10–20%
MQL → SQL20–40%
SQL → Opportunity20–40%
Opportunity → Closed-Won10–25%
AssumptionsInput Your Metrics Below
Investment Amount
$
Expected Number Of Prospects
Prospects → Leads
%
Lead → MQL
%
MQL → SQL
%
SQL → Opportunity/Sales Meeting
%
Opportunity/Sales Meeting → Closed-Won
%
MetricValueImplied Cost/Unit
Investment Amount$0
Number of Prospects$0$0
Assumed Conversion Rate to Leads0%
Implied Number of Leads0$0
Assumed Conversion Rate to MQL0%
Implied Number of MQLs0$0
Assumed Conversion Rate MQL to SQL0%
Implied Number of SQLs0$0
Assumed Conversion Rate SQL to Sales Meeting0%
Implied Number of Sales Meetings/Opportunities0$0
Assumed Conversion Rate Sales Meetings to Customers0%
Implied Number of Customers0$0