Companies That Need Cyber Security in 2024: Top 5 Industries You Should Target

Every business whether small or large is at high risk of cyber attacks. Organizations in every industry are facing data breaches, ransomware or malware attacks, system hacks, and other illicit cyber activities affecting their network processing power. Therefore, businesses highly depend on cybersecurity professionals to detect cyberattacks and protect their business networks & consumers from imminent risk. This opens up a great opportunity for marketers who are looking for companies that need cyber security.

Though no business is free from cyberattacks, some industries that carry a huge amount of sensitive and confidential data are more susceptible to intensive and frequent cyber attacks that cost them billions of dollars. If you are a cybersecurity vendor looking for companies that need cyber security services, here are 5 industries that have the greatest demand in 2024.

Top 5 Industries With Greatest Demand in Cybersecurity

1. Healthcare

This information-intensive industry is at high risk of cyber attacks for its storage of sensitive data. Healthcare organizations store e-healthcare records that hold a large amount of personal and financial data such as patient records, medical history, and financial details.

The Change Healthcare breach, which took place in February 2024 is a prime example of the severity of a cyberattack. This is why healthcare organizations are now more concerned about protecting their networks, devices, and systems from ongoing threats. Keeping looming security risks in view, the healthcare industry is predicted to invest more than $125 billion by the year 2025.

Thus, if you’re a cybersecurity vendor looking for companies that need cyber security services, the healthcare industry should be at the top of your list. You can help with these problems by providing solutions like multi-factor authentication for healthcare workers accessing patient data, data encryption for EHRs, and security awareness training that stresses patient privacy.

2. Business Sector

It’s a broad, catch-all category and it’s no secret that it represents most of the cyberattacks today. Especially with the rise of e-commerce and SMBs.

Financial and personal data interchange is vital to the e-commerce sector. Cybercriminals find credit card numbers, purchase histories, and customer information to be appealing targets. Data breaches on e-commerce platforms can harm a brand's reputation, undermine customer confidence, and result in financial losses for both companies and customers.

For SMBs, most of these are easy targets for hackers - all because they think “We are too insignificant to be a victim of a cyber attack,” until it happens, putting their entire business at risk.

Most businesses are attacked through supply chain networks and omnichannel access to steal a large amount of consumer and financial data. Moreover, SMBs are at a higher risk than larger brands. Firstly because they are often connected to larger businesses through third parties and possess sensitive data. Secondly, they lack data protection systems, making them an easy target for hackers.

However, these businesses must have robust cybersecurity systems to protect their working networks. Cybersecurity vendors that are hunting for companies that need cyber security solutions should target eCommerce and SMBs that need advanced security practices to protect their customers.

3. Military Sector/Government Agencies

Military and government agencies can be a hot target for vendors looking for companies that need cyber security.

These sectors hold the biggest chunks of secretive and sensitive public data such as biometrics; fingerprints, facial data, addresses, financial data, secret agents data, war data, and other classified data. This is why they have always been a prime target for cyber-attacks.

Data theft in such sensitive databases can be extremely dangerous for governments. Due to this desperate need to protect their data, government agencies are investing heavily in cybersecurity. This has resulted in a strong push to recruit cybersecurity professionals to combat foreign and local hackers.

Cybersecurity vendors looking to sell their services to government agencies, should look into each sector's needs and offer services that target their concerns. Because a cyberattack on a government agency can have disastrous effects, be sure to check out what cybersecurity regulations government agencies need to comply with and adjust your services accordingly.

4. Finance

It comes as no surprise that the fintech industry is a lucrative target for hackers. The attack surface has grown even more with the popularity of digital wallets, mobile payments, and internet banking. The financial data that passes via these networks, including account numbers, credit card numbers, and transaction details, is highly sought after by hackers. A successful breach might have disastrous repercussions, such as identity theft, financial losses for businesses and consumers, and harm to the firm's reputation.

Thus, financial institutes need to take extra measures to protect themselves and customers’ data from digital threats. This is even more true for Mobile banking apps which are susceptible to getting hacked if two-factor authentication is not used.

Therefore, the FinTech industry wants to invest in top-notch cybersecurity solutions offering a massive opportunity to marketers looking for companies that need cyber security. They can win clients by approaching tech officers in fintech companies and providing them with tailored, industry-specific cybersecurity solutions.

5. Manufacturing

Anyone working in the manufacturing sector would be certainly aware of the frequent technological disruptions in manufacturing workflows. This is because this sector is becoming more and more susceptible to cyberattacks. This sector is dependent on supply chains, third-party suppliers, and vendors making them open to outsider threats. The industry is also seeing a rise in IoT and other collaborative robotics, making them even more vulnerable to cyber-attacks.

Furthermore, ransomware crimes that hold files as hostages and release them only when you pay a certain amount of money have become common in the manufacturing industry. This is a nightmare for businesses that already have a limited budget.

Cybersecurity vendors looking for companies that need cybersecurity solutions must provide solutions that can detect entry points points in the systems and other important requirements needed by this sector.

Are You a Cybersecurity Vendor? Are You Looking for Companies That Need Cyber Security Services?

Advancement in technology is giving hackers newer and better tools and techniques to break into companies’ security networks. Resultantly, more businesses are hiring cybersecurity professionals to meet the challenge.

Though cybersecurity services are required across every industry, it's obvious there is an urgent need in the healthcare, eCommerce, retail, manufacturing, fintech, and military sectors. If you’re a vendor looking for companies that need cyber security services, seeking out opportunities in these industries can help you get rewarding leads.

You can also join Execweb, a cybersecurity executive referral network, to get access to CISOs, CIOs, and tech officers that are associated with various industries. Register now to have virtual meetings with cyber security practitioners and develop long-term business partnerships.