SMB Cybersecurity Marketing: Tips and Tricks

  • UserVal Tsanev
  • January 30, 2023
  • 4 min read
  • Facebook Icon
  • Twitter Icon
  • LinkedIn Icon

As the digital era advances, small-medium businesses (SMBs) need reliable cybersecurity services to protect their data, networks, and systems. With hackers actively searching for weaknesses in SMBs’ cyber infrastructure, it’s becoming increasingly important for these companies to invest in a strong security solution. In this article, we explore how as a vendor you can effectively engage in SMB cybersecurity marketing.


Before we dive into understanding the tips and tricks for SMB Cybersecurity Marketing, you need to understand why SMBs are reluctant to invest in cybersecurity. Understanding this will serve as the foundation to build the right SMB cybersecurity marketing approach.

  • By incorporating cybersecurity into their companies, managers feel it will harm employees' productivity. It is because the employees will have limited access to the company computer and will need admin permissions every time they need to install any software.
  • SMBs owners perceive cybersecurity as some fancy and complex code running on computer screens that are super difficult to understand.
  • Since investing in cybersecurity doesn’t directly generate revenue and thus SMBs do not see it as a priority.

Why should SMBs give priority to Cybersecurity?

SMB stands for Small-medium businesses and is commonly referred to the companies with less than 1000 employees. According to Oberlo, there are 32.5 million small businesses in the US making it the backbone of the American economy. Unfortunately, SMBs are also increasingly becoming the target of cyberattacks. A recent study conducted by Verizon found that;

“46% of all cyber breaches impact businesses with fewer than 1,000 employees”

This is because SMBs often have weaker cybersecurity defenses than larger organizations. SMBs should consider getting cybersecurity for the following reasons;

  • To help prevent attacks from happening in the first place. By identifying vulnerabilities and implementing security measures, businesses can make it much harder for hackers to break in.
  • Second, even if an attack does occur, having cybersecurity services can help minimize the damage. These services can help identify and contain attacks quickly before they have a chance to do too much damage. They can also help with data recovery after an attack so that business operations can get back to normal as soon as possible.

You might also want to read: Cybersecurity For Startups: A Detailed Guide

Tips & Tricks for SMB Cybersecurity Marketing

cybersecurity marketing visual

When it comes to selling cybersecurity services to small businesses, there are a few things you need to keep in mind. Here are some tips to help you get started:

1. Understand the customer's needs

The first step is to understand the specific needs of your SMB customers. What are their pain points? What are their goals? What are their budget constraints? Once you have a good understanding of their needs, you can start tailoring your sales pitch.

2. Keep it simple

When it comes to cybersecurity, small businesses don't need (or want) all the bells and whistles. They just want a solution that will address their specific needs without breaking the bank. Keep your sales pitch focused on the key benefits and features that will benefit them the most.

3. Offer free trials

Many small businesses are hesitant to invest in cybersecurity services because they're not sure if they're truly necessary. One way to overcome this objection is by offering a free trial period if possible. This will give them a chance to experience the benefits of your service firsthand without any risk or obligation.

4. Be knowledgeable and trustworthy

Small businesses need to know that they can trust you with their cybersecurity needs. Be sure to position yourself as an expert on the subject matter and build rapport with potential customers before trying to sell them anything. You can do that by building a strong portfolio of previous projects you have worked on. Don’t forget to mention the businesses in the same niche to whom you have provided cybersecurity solutions in the past.

5. Personalized Quotations

“Don't just give potential customers a generic quote for your services - take the time to create custom quotes”

Personalization should sit at the core of your SMB cybersecurity marketing strategy, Not all businesses have the same security requirements. Some businesses have greater exposure to the risks than others. Spend some time studying your target audience and offering solutions that fit their needs.

6. Focus on benefits rather than features

It has been said repeatedly in every SMB cybersecurity marketing guide to focus on “what customers will get” instead of “what you offer”. Businesses are least interested in all the cool cybersecurity solutions you build, what they want to know is how you can solve their problems. Let them know how investing in your cybersecurity solution makes sense in terms of ROI and improving overall business performance.


With these tips, you should have the information to successfully sell cybersecurity services to small businesses. Remember that it is important to understand the needs of your clients and tailor your services accordingly. Also, keep in mind that although many small businesses are risk-averse when it comes to investing in cybersecurity technology and services, they also understand its importance in protecting their data and other assets. Offer them a package that fits their budget while still providing a comprehensive level of protection for their business operations.

Use Execweb as an effective SMB Cybersecurity Marketing Tool

execweb banner image

The demand for cybersecurity solutions continues to rise and small to medium-sized businesses (SMBs) face a growing need to implement robust security measures. Despite an increase in the demand in the SMBs industry, cybersecurity vendors are still struggling to find profitable clients. It might be due to fierce competition or poor marketing of cybersecurity services. To make things smooth and easy for cybersecurity vendors, Execweb has emerged as an effective SMB cybersecurity marketing tool.

By signing up on Execweb, cybersecurity vendors can not only save themselves the hassle of running expensive marketing campaigns but also get in front of CISOs right away. With a large number of SMBs gathered in one place, vendors have the unique opportunity to select and work with the specific SMBs that align with their business goals and objectives. Execweb provides an efficient platform for vendors to showcase their cybersecurity solutions and reach their desired target audience, ultimately streamlining the sales process and increasing the chances of success. Don't miss out on this opportunity if you are a cybersecurity vendor and sign up on Execweb now.

  • Facebook Icon
  • Twitter Icon
  • LinkedIn Icon

Recent Posts

See All
featured image thumbnail for post The Ultimate Cybersecurity Advertising Guide for 2024
featured image thumbnail for post Are Cybersecurity Budgets Rising in 2024? Insights from CISOs
featured image thumbnail for post Best Cybersecurity Marketing Strategy That Actually Works