In this episode, we delve into the brutal truths of selling to security practitioners in a rapidly evolving market. Join our panel of seasoned operational security experts (Steve Zalewski ,Kenneth Foster,Jim Rutt and Bradley Schaufenbuel) as they discuss the challenges and strategies involved in the sales process. From the impact of cold calls and emails to the importance of building genuine relationships, this conversation reveals what sales teams must understand to effectively engage with security professionals.

Tune in for practical insights that can help you refine your approach and foster better collaboration between buyers and sellers in the security industry.